Voyage au pays des riads : topiques du typique. Ambiances coïncidentes d’une expérience touristique actuelle

Anna Madoeuf

Keywords: Morocco, Marrakesh, Medina, riad, tourism, representations

A lecture of traditional Moroccan dwellings in Marrakesh (riads), as they are offered as tourist accommodation (‘traditional residences’) on Internet sites or in holiday brochures. Here, the lifestyle and culture of indigenous people are presented as observable and accessible for a time. These options, suggested to be truly cultural experiences within a spatial reference, allow for four levels of discovery composing an experimental situation: a singular country, an authentic and historical city, a symbolic district and a traditional dwelling.